Focus Point

You can set a focus point for your images in DAM. The focus point is used to indicate which part of the image is visually the most important. In a portrait photo this is most likely the face of the person. The focus point can be used in combination with Dynamic Asset Transformations (DAT) and will ensure that the focus point will remain visible when transforming the image.

Find out below how you can start setting up a focus point for your images. 

Tell me More About Focus Point

By setting up a focus point you can make sure that the most important visual information remains visible when creating Dynamic Asset Transformations. For example, banners and/or portrait photos that you may use on the homepage of your (mobile) website, in email campaigns and on various social media channels. 

Possible use cases are:

• Set the focus point for your banners. When Dynamic Asset Transformations are generated the image will be resized and cropped to make it compatible with different screen sizes and devices. By setting up a focus point you can make sure that the most important visual part of the image remains visible even when the image gets resized and/or cropped. 
• Set the focus point for portrait photos. This way, the face of the person will remain visible when creating Dynamic Asset Transformations for various social media channels. 

The example below shows the importance of setting an accurate focus point. In this example the skyline is the most important visual information. By making the skyline the focus point the skyscrapers remain visible when the image is resized and cropped. When the water is inaccurately set as the focus point the skyscrapers are partly cut off.

Accurate Focus Point

Inaccurate Focus Point

How to Enable Focus Point?

Focus Point is part of Dynamic Asset Transformations. Read more about it here. 

How to Set the Focus Point for an Image? 

1. Go to your DAM and open the image for which you want to set a focus point. 
2. Click the Focus Point dropdown in the right sidebar. In the preview you'll get to see a circle, which indicates the current focus point.
3. Hover with your mouse over the preview image and click the area that you want to set as the new focus point. The circle overlay will indicate the new focus point. Alternatively, you can enter the exact coordinates in the X and Y fields in the right sidebar. 
4. Click Save focus point to save the new focus point. 

Limitations 

• The focus point feature currently only works in combination with Dynamic Asset Transformations (DAT) and can't be used standalone or with other modules. 
• The focus point has to be manually set and can't be detected automatically. 

Learn More

• Dynamic Asset Transformations

Updated February 23, 2024 20:25