Salesforce Marketing Cloud Connector (SFMC)

Salesforce Marketing Cloud is a digital marketing platform offering various marketing automation tools. Would you like to use your Webdam assets in Salesforce Marketing Cloud? Save yourself time and instead of uploading your assets twice, add your Webdam assets directly in Marketing Cloud with the Salesforce Marketing Cloud Connector 

 

How to Install and Set Up the Salesforce Marketing Cloud Connector?

Contact your Customer Success Manager who will be happy to further assist you.

 

How to Add Webdam Assets Using Content Builder?

  1. Log in to your Marketing Cloud environment.
  2. Click the Content Builder button and click Content Builder in the dropdown that appears.
  3. Find the content item, such as an email template, to which you want to add a Webdam asset. Click its name to open it. Alternatively you can click the Create button in the top right corner and click Email message to create a new email.
  4. If you opened an existing content item click Edit > Edit Content in the top right corner.
  5. Make sure that you're in the Blocks tab of the left sidebar and scroll to the Custom section.
  6. Drag and drop the Webdam block to the position in your content where you want to add an asset. The Asset Chooser will display in the Content tab of the left sidebar.
  7. Enter the URL of your Webdam portal in the below format and log in the usual way.
    YourPortalName.webdamdb.com
  8. Browse through the available folders by double clicking them or use the search bar to find the asset you're looking for.

    Image
    1. Select the image you want to add.
    2. Use the dropdown at the bottom of the Asset Chooser to select the thumbnail/image size you want to add.
    3. Click the Insert button to add the image to your Content Builder content.
    4. If the Asset Chooser warns you that the selected asset exceeds the recommended image dimensions or file size, consider selecting a smaller derivative or click Add asset to proceed anyway. Alternatively, you can click Do not show this again to prevent this warning message from showing again.
  9. (Optional) Use the available cropping, resizing, formatting and other tools in Content Builder to modify your image and click Done Editing when finished.

    Note
    When you crop or resize your Webdam asset in Salesforce Marketing Cloud it will be saved in the SFMC library. This means that when you add another version to that asset in Webdam or when you the change version of that asset in Webdam the update won't be automatically reflected in your Marketing Cloud content. You'll have to manually update the asset in Marketing Cloud instead.

 

Video

Following email best practices it's not possible to add an actual video file to an email, since this would make the email size unnecessarily big and cause delivery issues. The connector will provide you with the links to the original video file and the available video derivatives. You can use these links to put the video behind a button in your email or to create another call to action.

  1. Select the video you want to add and click Insert. You'll get to see a popup with the links to the original video and the available video derivatives.
  2. Click the button to copy the URL and use the link to put the video behind a button or another call to action.

Documents

Following email best practices it's not possible to add an actual document file to an email, since this would make the email size unnecessarily big and potentially cause delivery issues. The connector will provide you with a link to the original document file. You can use this link to put the document behind a button in your email or to create another call to action.

  1. Select the document you want to add and click Insert. You'll get to see a popup with a link to the original document.
  2. Click the button to copy the URL and use the link to put the document behind a button or another call to action.


How to Add Webdam Assets to a Custom Content Block?

You can use Content Blocks to create reusable modular content for messages in Marketing Cloud. If a general Webdam Content Block has been set up for your Marketing Cloud environment you can create your own Content Blocks and enrich them with Webdam assets. You can then easily reuse these blocks for content creation in Marketing Cloud without having to manually add the asset each time.

Do you add the same assets, such as your brand logo, to each email you send out using Marketing Cloud? Save yourself some time and automate this process by making sure these assets are stored in your Webdam portal.

You can then create a Webdam Content Block and add your asset to it. This block can be reused in each communication you send out using Marketing Cloud. This will save you the time of having to manually search and add the same asset time after time. At the same time you don't have to worry about not using the latest version of the file. The moment the asset gets updated in Webdam the change will be automatically reflected in your Content Block.

Note
When you've cropped or resized your Webdam asset in Salesforce Marketing Cloud it has been saved in the SFMC library. This means that when you add another version to that asset in Webdam or when you change the version of that asset within Webdam the update won't be automatically reflected in your Content Block. You'll have to manually update the asset in Marketing Cloud instead.
  1. Log in to your Marketing Cloud environment.
  2. Click the Content Builder button and click Content Builder in the dropdown that appears.
  3. Click the Create > Content Blocks > Webdam to create a new block with a Webdam asset.
    Note
    Depending on your setup the name of the Webdam block may vary.
  4. The Asset Chooser will display in the Content tab of the left sidebar.
  5. Enter the URL of your Webdam portal in the below format and log in the usual way.
    YourPortalName.webdamdb.com
  6. Check step 8 in the How to Add Webdam Assets to Content Builder? section for more information about adding an asset to your Content Block using the Asset Chooser.
  7. Use the Block Setting and HTML Editor tabs to further configure your Content Block. Read more about creating Content Blocks here.
  8. Click the Save button in the top right corner. A popup will open.
  9. Enter a name for your Custom Block in the Name field.
  10. (Optional) Fill in the additional non-required fields.
  11. Click Save to create your new Content Block


How to Edit, Replace or Delete a Webdam Image in Cloud Connector?

  1. Go to the content item where you want to edit, replace or delete your Webdam asset.
  2. Click the Edit button in the top right corner. Your Webdam asset will be displayed in the Content tab.
  3. Perform one of the following actions:

    Edit Image
    Use the available cropping, resizing, formatting and other tools in Content Builder to modify your Webdam image.

    Replace Image
    Click the Replace Image button to replace the image. Use the Asset Chooser to select another image or to change the derivative used.

    Delete Image
    Click the Delete Image below the image to delete the image. The Asset Chooser will show again. Ignore this and go to the next step.

  4. Click the Done Editing button at the bottom of the Content tab and click the Save button in the top right corner to save your modifications. 


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